Theories About Female Sexuality and Race from the Past essays

Speculations About Female Sexuality and Race from the Past articles The past of the clinical calling has a few gooney birds dispersed all through its worshipped history. This report centers around two of those not really splendid beginnings. The report endeavors to give a knowledge into how the nineteenth century's clinical and mainstream researchers utilized logical separation strategies, for example, the hypotheses about female sexuality and race. In spite of the fact that the report is certifiably not a full audit of the two alloted diary articles, they were the hotspot for answer the relegated questions concerning nineteenth century clinical methods of reasoning. Each article introduced verifiable records of the assessments of experts at that point. The suppositions were debasing to both the female sexual orientation and to people of various races for example, the Irish and Blacks of England. The primary article introduced authentic records about female nymphomania and male Satyriasis. The meaning of nymphomania in the nineteenth century was altogether different from what we know as nymphomania today. In the nineteenth century, be that as it may, nymphomania was accepted to be a particular natural infection, classifiable, with an expected arrangement of side effects, causes, and medicines. Like liquor addiction, compulsion to steal, and arsonist tendencies - infections that were distinguished in the mid-nineteenth century - a finding of nymphomania depended on showed conduct. Inordinate female sexual want is, be that as it may, a considerably more equivocal idea than ongoing inebriation, shoplifting, or setting fires. Consider the accompanying instances of nymphomania analyzed in the second 50% of the nineteenth century. Through the span of the nineteenth century, nymphomania was analyzed in various manners. Nymphomania was considered as a lady having or wanting an excessive amount of copulation or stroking off something over the top. In any case, by the present gauges, the ladies analyzed were most likely very ordinary as well as solid. Nymphomania was as a matter of fact observed as an indication or a reason for malady. ... <!

What are some guidelines that would help one achieve individuality Essay

What are a few rules that would assist one with accomplishing uniqueness - Essay Example Various individuals require distinctive condition to create and there is no single life design reasonable for everybody (Ten, 1980). On singularity, John Stuart Mill suggests that individuals ought not follow the custom since it is the standard. Accommodating would just contrast people with chimps and sheep, which depend on workforce of impersonation (Mill, Anderson and Anderson, 2003). Rather, Mill needs individuals to pick their course of life all the more brilliantly putting together their choices with respect to their own encounters. Accomplishing distinction is needy of reflection and consideration. This includes utilization of particular human resources including judgment, discernment, mental movement, discriminative inclination and good inclination (Mill, Anderson and Anderson, 2003). Since singular natures are not straightforward, individuals experience living, ponder and consider these encounters and get exercises from them. Following the exercises, an individual should then make right inductions with respect to what is progressively reasonable for them (Mill, Anderson and Anderson, 2003). Considering Mills’ backing for creating uniqueness, Vincent Ruggiero (2008) gives four stages that go about as rules to help with accomplishing singularity. The initial step as per Ruggiero (2008) is treating an individual’s first response to someone else, circumstance or issue with doubt (Ruggiero, 2008). An individual ought not from the start grasp that feeling or response without looking at the explanation concerning why they responded in such a way. Individuals, issue or circumstances bring out sentiment of bliss, stun, dissatisfaction or hurt. It is significant that an individual, before disguising these inclination, comprehends why they happened in any case. The subsequent advance includes choosing why they responded as they did during the experience. At this stage, if conceivable an individual ought to figure out what explicit

Intentional Theories of Perception - 1375 Words

Intentional Theories of Perception (Essay Sample) Content: Intentional theories of perceptionStudents nameInstitutional AffiliationCourseDateIntroductionPerception is a concept that covers the manner in which individuals identify, organize, and interpret information to help them in understanding their environment. There are many theories, explanations, and concepts that have been advanced by numerous groups and individuals to study it (Strawson, 2008). Intentional theories of perception accept Representational Principle, and treat visual experiences as a kind of propositional attitude in which subjects take the attitude of perceiving toward an intentional content. As pointed out by Strawson (2008), there are numerous theories, concepts, and explanations that have been advanced by various individuals to capture issues pertaining perception and other related aspects. Intentional approach perception through a number of theories and concepts is quite essential in facilitating the understanding of several aspects associated wi th perceptions and also helps in establishing mechanisms of addressing the challenges being faced by them to lead to favorable solutions.The paper is going to argue in favor of the fact that the intentional theories of perception are indeed essential in facilitating proper understanding of the world and life at large. This shall be achieved by relying on two intentional theories of perception advanced by Anscombe and Armstrong that focused on helping the society to understand the information regarding perception and other related issues. There shall be an explanation of these two theories together with addressing how they overcome the challenges associated with perception. The problems will be based on illusions and hallucinations, which will have to be overcome via various deliberate measures. The key steps that are going to be followed are covering each of the above named theories separately and eventually linking them to achieve a collective goal, which is to portray how percepti ons are useful in everydays life of society members.The theories of perception are meant to capture the entire issue of thinking and perception of things and ideas regarding the environment of individuals. It is evident that individuals are enhanced with the ability to think and perceive the things in their environment in their diverse ways (Fish, 2010). Perceptions are meant to help individuals and the society at large on how to identify, organize, and interpret the sensory information their disposal to help in presentation and understanding of the environment. There are instances where perceptions are embedded in both imagination and experience to help people in understanding their environments in advanced ways. Perception is meant to help people to come up with ideas regarding various aspects that they want to see in their environments and situations. The intentional theory of perception treats the entire perceptual experience as a form of mental or intentional representation. A n intentional state of mind is one that represents something about the world. The theory holds that not everything that is perceived to be true is that way since perceptions can easily be affected by hallucinations and illusions, which lead to massive misrepresentations if ideas and scenarios. There are various intentional theories like Anscombe of 1965, Armstrong of 1968, and Dretske of 1969 among others that capture issues surrounding intentional perception. Anscombe had drawn his attention to the idea that perceptual verbs are normally used to satisfy the tests for non- intentionality or intentionality. Armstrong argues that the perception has to be taken as a form of belief. He observed that belief is an intentional state since it represents the world to be a certain way and the way in, which it represents the entire world to be is said to be its intentional content (Strawson, 2008). He says that the perception is a representation of the world. He goes ahead to state that it r epresents the world to be like its intentional content. The fact that an individual can have a perceptual experience that b is W without there being anything like W is taken as a reason for him saying that the perception is just but a form of belief-acquisition.These theories are majorly designed and advanced to capture the nature of intentional perceptual experience as well as the status of perceptual data that is useful in determining how that experience relate to knowledge or beliefs of the world. Among the Intentionalists theories, there is the representationalism that claims that the phenomenology of visual experience is determined by its content. Perception is concerned with how individuals visualize objects and situations in their environment thus informing both their actions and decisions.Intentional theories have managed to overcome most of the challenges posed by perception in various scenarios. One of the most contagious and serious errors associated with the theories of perception is inability to reconcile some of the apparently naked truths about peoples experience of the world with the likely possibility of various kinds of perceptual error. According to Strawson (2008), the source of this error is embedded in the fact that perceptual experience deals with the openness to the world, which is mostly threatened by hallucinations and illusions. The above explained intentional theories of perception can be used to respond to such threats since they give accounts of perception that preserves what is taken to be central or essential features of perception.The theories discussed above are of the view that people have different perceptions of things and issues that happen in their lives. It is evident that each normally tries to perceive his environment in a manner that tends to suit his imaginations based on his abilities. Hallucinations and illusions are the greatest threat to the intentional theories of perception since they tend to reduce them to no thing in most scenarios. Illusions lead to numerous flaws when it comes to perceptions in the sense that it leads to situations where physical objects that are actually perceived appears to be in a different state or form from the perceived ones. Hallucinations are where things are perceived to be real when the state of mind of the individual in question is not as independent as possible (Fish, 2010). Both hallucinations and illusions do not necessarily involve deception though they represent a failure in the ability of a people to perceive things and situations in the right way.There are various advantages associated with the theories of perception that have been discussed in this paper. The theory advanced by Anscombe is concerned with the generalization of ideas among individuals. An individual may be thinking about many things at ago thus making it hard for the analysts to establish since they may find it hard to infer in any case that somebody is thinking about a particular sce nario at a given instance. Such a scenario leads to massive intentional generalizations that make it hard for various perceptions to be drawn. It shows that the perception allows ideas to be generalized to a level where the amount of information at the disposal of individuals becomes too general. Armstrongs theory is concerned with the idea of belief. The theory is advantageous in the sense that it captures issues relating to belief that result from perceptions (Strawson, 2008). It is noted that individuals normally perceive events and ideas in their lives differently. There is always a manner in, which an individual can perceive things in a particular way thus leading to his belief.There are also various disadvantages that are associated with these theories since they tend to suffer from illusions and hallucinations. The generalization base upon, which Anscombe built his theory, was quite susceptible to various weaknesses coming from the illusions (Fish, 2010). People tend to gener alize their perceptions to a level where they end up not establishing anything constructive from them. Such generalizations are quite subjective in nature and can easily be affected by hallucinations depending on the mental state of an individual.Majority of the critics of the intentional theories point out the fact that they often f...

Detective Fiction And Crime Fiction - 1511 Words

Detective fiction has often been perceived as a lesser form of literature. Many scholars believe that detective fiction is below average in quality and does not offer much more beyond entertainment. Time and time again detective fiction has been belittled for its quality of literature, being place below other genres. Some scholars have come to the defense of detective fiction. Scholar R. Austin Freeman stated, â€Å"The status of the whole class has been fixed by an estimate formed from inferior samples† (Freeman) and this is true. Detective fiction has been plagued with average works, however, it does offer more than just a story about crime. Detective fiction can be used as a medium to comment on social issues. Early in the 20th century, the United States was still battling an epidemic of racism and violence towards african-americans. Continual incidents of lynchings, beatings, and verbal abuse barraged the african-american community. During this time period, detective fict ion was used to comment on this racial inequality by pushing for equality through underlying themes in stories. Detective fiction offered works that were extremely progressive in regards to their comments on racial inequality. â€Å"Talma Gordon† written in 1900 by Pauline Hopkins is a testament to that. The story begins with a group of upper class men having a discussion in the Canterbury Club in Boston. The men are discussing their views on interracial marriage. Many in the club hypothesized that interracialShow MoreRelatedThe Mystery Of Detective Fiction1648 Words   |  7 PagesDetective Fiction exists as one of the most popular fiction genres of all-time. Detective fiction uses facts and other details to solve a mystery which surrounds a perplexing murder in a novel. Many people gain excitement over a challenge or a test of knowledge when solving a puzzle. A puzzle may baffle or confuse the puzzler; therefore, the puzzler likes to solve the puzzle before the ending . People enjoy the experience of sheer satisfaction of solving a mystery before ending the literaryRead MoreCompare The Speckled Band, The Red Headed League and Silver Blaze as Examples of Detective Fiction1421 Words   |  6 PagesThe birth of classic detective fiction was originated just in the mid nineteenth century, and was producing its own genre. Classical detective fiction follows a set of rules called the ‘Ten commandments of detective fiction’. The genre is so popular it can bee seen by the number of sales in any good book stores. Many of these books have been created a long time ago and there is still a demand for these types of books. The popularity is still ongoing because it provides constant entertainment, andRead More Detective Fiction Essay1159 Words   |  5 Pagesinteresting. This proves to be particularly important in detective fiction as well. What could be more interesting than having a crime committed in front of you, given all (or most) of the details and still not be able to figure it out? This is exactly how detective fiction authors draw people into these stories and books. By weaving an intricate and interesting plot full of fascinating characters, and all types of details about the crime, readers get drawn into the plot and cannot stop reading untilRead MoreThe History of the Hard-Boiled Detective Essay883 Words   |  4 Pagessub-genres of detective fiction and hard-boiled fiction is one of them. What exactly is hard-boiled detective fiction? Hard-Boiled detective fiction is fiction that features tough, cynical, urban private eyes who expose corruption and frequently get injured in the course of their investigations (Detective Fiction, Literary). Hard-Boiled fiction is considered one of the more popular sub-genres of detective fiction; there have been numerous films and novels about urban detectives exposing corruptionRead MoreThe Golden Age1566 Words   |  6 PagesGolden Age of detective fiction refers to both specific sub-genre and (the cozy) and the historical period (the interwar years)  (James, 2009). It is loosely defined as a soft-boiled detective fiction released between the two wars (World War 1 and World War 2). The Golden age of detective fiction was arguably caused by the interwar period  (James, 2009). This paper seeks to discuss, with references to the fictions of Agatha Christie and other canonical Golden Age texts, why the Detection fiction of the interwarRead MoreThe Postman Always Rings Twice By Dashiell Hammett And The Maltese Falcon As A Hard Boiled Story950 Words   |  4 PagesMajor Works The following list is a great start for those who want to read the classic hard-boiled stories that have defined what is meant by a hard boiled fiction. The Maltese Falcon by Dashiell Hammett. The Postman Always Rings Twice by James M Cain. It caused a scandal with its explosive mix of violence and sex. The torrid story of Frank Chambers, the amoral drifter, Cora, the sullen and brooding wife, and Nick Papadakis, the amiable but inconvenient husband, has become a classic of its kindRead MoreThe Comic Stumptown By Greg Rucka And Matthew Southworth And The Retro Audio Podcast Nick Carter Essay1349 Words   |  6 PagesSouthworth and the retro audio podcast Nick Carter: Master Detective starring Lon Clack portray the different roles of women in detective fiction. Nick Carter was on the radio from 1943 to 1955, and represents more traditional roles for gender. Over the 125 episodes, the radio show followed detective Nick Carter and his female assistant, Patsy on different crime scene investigations. Carter was also able to solve seemingly impossible crimes by looking at unique angles. Stumptown was published in 2011Read MoreThe Purloined Letter Essay1021 Words   |  5 Pagesclassify the ‘Purloined Letter’ a detective fiction or mystery? --------------------------------------------------------------- To categorise texts, allows us to view the world from another perspective, and make sense of the world. This is the function of genre. This allows the responder to class texts even further into sub genres, which have conventions they follow to. Such as Edgar Allen Poe’s ‘The Purloined Letter’ can be classified into the genre of crime, yet can also be interpreted to fitRead MoreIsolation in Detective Fiction Essay1308 Words   |  6 PagesIn detective fiction, authors create chaos, which they balance with a sense of structure and reason. They implement many elements to entice the reader to continue with the detective on his quest to solve the riddle and defeat the chaos, which can be divided into two sections: noticeable chaos and silent chaos. Noticeable chaos includes elements such as murder and thievery, obvious aspects of detective fiction that make the reader cringe. Silent chaos, on the other hand, includes locked rooms andRead MoreCritical Analysis of the S kull Beneath the Skin Essay1203 Words   |  5 Pagestypical of the crime genre, however P.D. James has somewhat subverted the genre. The novel incorporates a combination of Intuitionist, Realist and Hard Boiled styles of crime fiction. Usually crime novels fall into one of the three afore mentioned styles. Although obviously an Intuitionist or classically styled crime novel, Skull beneath the Skins as I have previously stated incorporates all three creating a unique novel while still following the traditions and conventions of the crime genre. This can

The Search For The Perfect School System Essay - 1731 Words

Building Citizens, Not Minions The search for the perfect school system is an ongoing task in America. Everyone wants to see the nation’s students successful because of their hard work in school. Many believe that the best way for our students to succeed is through an equal set of standards for all schools in every state, which is precisely what Common Core State Standards set out to accomplish: to provide the same set of academic standards for schools in every state to better improve equality and increase the readiness for college and future careers. The results, however, are largely debated. People are wondering whether Common Core, often referred to as CC or CCSS, and its techniques are truly the best methods of schooling for America, and what should really determine the progress of students. America needs to make sure that changes made to the school system focuses on allowing students the time and means to fully master their topics and discover who they are. Common Core State Standards focusses on making the standards for reading, writing, and math the same for all states in America, which has brought changes to the way children in kindergarten through twelfth grade are taught. As said in Amanda Thomas and Alden J. Edson’s article, â€Å"How Common is the Common Core?† the key differences brought by Common Core include, but are not limited to, â€Å"grade-level shifts, organizational differences . . . emphasis and de-emphasis of particular topics . . . and new approaches toShow MoreRelatedWhy I Am A Mom947 Words   |  4 PagesWhile growing up, I always wanted to be a mom. I believed I would have the perfect kids. And I would be, the understanding, calm and collective mom. However, when I had my son, all those beliefs went out of the window. I had to change my belief system. And learn to deal with acceptance, patience and organization. When my son was born, he was perfect. He was born without any health concerns. He progressed along the developmental scale normally. He smiled at about two months. He was cooing atRead MoreACT SAT vs Our Children’s Future? Essay1097 Words   |  5 PagesOne thing strikes fear into the hearts of most high school students across the United States: the ACT and SAT. Before a high school student can be accepted into most colleges or universities they must first take a test. Whether it is the ACT or SAT, students are forced to sit in a silent room for hours on end while answering hundreds of question about information they are supposed to know. The truth is that our students are suffering from such gruesome tests knowing that it could potential hurtRead MorePost Secondary Public School Systems873 Words   |  4 Pagesorganizational change to post-secondary public school systems is the exact jumpstart that this environment truly needs. Indeed, this particular approach is especially applicable to post-secondary public school systems because it places a strong focus on the change aspect of organizational change, taking steps to improve with every failure. This is useful because this environment is one of live and learn. That is, post-secondary public school systems oftentimes rely on management theories that mustRead MoreTechnology And Technology937 Words   |  4 Pagesbecause I observe this first hand everyday, especially at school. I contend that Marx is correct because I witness this occurrence every day at school. Specifically at Tricreek School Corporation, as well as most other schools, students use laptops and other forms of technology on a day-to-day basis, meaning that they have access to the the ultimate resource of Google. Google is useful; however, it brings toxicity to the modern day education system. Students can and will simply look up the answers toRead MoreEssay Obstacles That Weaken Democracy 1652 Words   |  7 PagesDemocracy is defined as a government that is governed by the people, where the supreme power is in the hands of the people and is exercised through a system of representation done through free elections. It is easily defined and understood, but the true test is to follow through the people’s expectations and be capable to overcome obstacles a democracy might face. Mexico has recently celebrated its bicentennial representing their independence and the centennial of their rev olution, although theyRead MoreCarl Marx : The Untouchable Dream Essay977 Words   |  4 Pagesall the corrupt political systems that have risen in the name of Marxism. Marx’s views, however, are not as terrible as society makes them out to be. Marx thoughts on economy are a dream that even he did not know how to achieve. Marx saw how the world worked based on historical patterns and only wished to propose a way to make the world he lived in a better place. Although Marx had the best intentions, his dreams can never be realized with the presence of the current systems based on profit. In hisRead MoreThe Theory Of Scientific Management956 Words   |  4 Pages Taylor’s scientific management theory suggests the idea of ‘one right way’ to manage an organization, which is the best way for worker to achieve their own duties by providing them proper tools and training. The old saying goes, ‘Practice Makes Perfect’, the concept suggests organization to industrialized, standardized mass production, so uncomplicated work do not need skilled workers, they can learn faster, perform better and speed up when they get more familiar with their work. Such pattern ofRead MoreMisconceptions Of The American Dream1190 Words   |  5 Pageseasily turned his life around in order to fulfill the American Dream; â€Å"Gatsby s ability to reinvent himself comes from his belief in the American dream: He embraces the economic opportunities afforded to him by a nation based on a free-enterprise system† (Encyclopedia of Themes in Literature). Gatsby, like so many others, fully believed in the American Dream, because of his sur roundings. The American Dream provided hope for so many who were in financial trouble. Despite Gatsby’s economic successRead MoreYouth Among The Homeless Essay1118 Words   |  5 Pagesthe homeless is hard to determine, given various information about homelessness available and the age range that is considered youth, a 2012 survey from the Department of Education shows that 52,950 unaccompanied homeless youth were reported through school-based programs (Sparks 31). Homelessness among youth can be overcome or at least reduced, by reducing family conflict, severe economic hardship and abuse. Homelessness has always been seen as people just being lazy, and choosing not to work. InRead MoreIn Search of Dibs - Reaction Paper844 Words   |  4 PagesDibs Reaction No one is born a parent; no one really is a perfect parent. Dibs: In Search of Self is a perfect example of this as both parents had no idea how to raise a child in a loving, compassionate home. Dibs’ mother stated from the get go that the boy seemed to have it out for her and he was responsible for ruining her and her marriage. The father was completely wrapped up in his work and studies and made sure he’d made no time for his children. Additionally, his children had been instructed

Brand Ambassador free essay sample

Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting, who can easily connect with the product. During the live brand experience they become the identity of the brand, because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal to the desires of the participants and strengthen their relationship with the brand. [1] A Brand Ambassador needs to be carefully trained and properly matched to the brand and the target audience to ensure that the live brand experience will be a success. [1] If you are asking yourself the question, â€Å"What is a Brand Ambassador† you are in the right place. A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public. We will write a custom essay sample on Brand Ambassador or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Brand Ambassador position has become more common as an official job because of the many outlets where a brand ambassador can promote the brand and where many people can discuss the brand. What is the difference between a PR Agency and a Brand Ambassador? A PR Agency usually focuses on the news media, writing official communications and handling a crisis. But certainly many PR agencies have developed the ability to be good brand ambassadors as well. A Good Brand Ambassador To be a good brand ambassador, you really need to know the product, the industry and to have the motivation to help other people discover the brand. It is not something that can be done effectively a few hours per month. A small business is best served by the owner being the brand ambassador. The Employee Brand Ambassador The employee brand ambassador is when there is a positive workplace and employees are motivated to create awareness. This has become easier to do in the last few years with the rise of social media and employee blogs. Employee blogging can significantly impact the visibility of the company. We build the Employee Ambassador program to make it easy for employees blogs to be set up and monitored. Each time and employee blogs, the blog post gets reviewed and then published to their own blog, as well as the proper conversion centers which are keyword specific blogs. The development focus is simplicity. A title and a couple of paragraphs is all you need to fill in to post your blog post. And your corporate blog will rank higher in search with the blog search optimization that happens behind the scenes. If you are interested in Employee Blogging, build a lead generation blog. You can build a team of Brand Ambassadors that generate leads in no time. 1    2   3   4   5   6   7   8   9   10 | | | Rate this: | Bollywood actress and Nakshatr- as new Brand ambassador, Kat | | | | | Rate this: | Candid Chat: Cine actress Kare- ena Kapoor, brand ambassador | | | | | Rate this: | Actress and Lux brand ambassad- or Aishwarya Rai Bachchan at | | Brand Ambassadorsby jamesbond  » Wed Aug 17, 2005 5:57 pm Toyota has roped in actor Aamir Khan as its Brand Ambassador for its utility vehicle Innova in India. So, I thought we could make a list of Brand Ambassadors across India and all over the world. Toyota Innova Aamir Khan (Bollywood Actor) Accenture Tiger Woods (Golfer) Santr o Shahrukh Khan (Bollywood Actor) Brittania Rahul Dravid (Cricketer)Smile today. Tomorrow is going to be w| | Rate this: | Mrf brand ambassador and crick- eter Sachin Tendulkar inaugur | | | | | Rate this: | Aura: Bollywoods doe eyed bea- uty Bipasha Basu and the bran | | | | | Rate this: | Deepika Padukone strikes a pre- tty smile, after signing as t | | | | | Rate this: | Bollywoods doe eyed beauty Ce- lina Jaitley during a press c | | | | | Rate this: | Jack Of All Trades: Bollywood star John Abraham poses for t- | | | | | Rate this: | Sonam Kapoor is seen at a part- y hosted by a cosmetic brand | | | | | Rate this: | Bollywood actor John Abraham p- oses for the photographers on | | | | | Rate this: | Jack Of All Trades: Hindi film actor John Abraham poses for | | | | | Rate this: | Million Dollar Face: Bollywood actor John Abraham poses for | | Brand ambassadors give your business a boost Business Courier by Ric Sweeney Date: Monday, April 15, 2002, 12:00am EDT Everyone knows what a brand is it is your companys product or service, combined with a unique positioning and key company equities, that fills a need for consumers. Having a strong brand is vital to your companys success. But what exactly is a brand ambassador? At first thought, you might consider it to be the owner of the company or the board of directors; these people are considered the ones who have the greatest interest in seeing the company and its products survive and grow. While this is certainly true, a brand ambassador is much more than that. One very proper description of a brand ambassador I heard recently caught my attention: a diplomat; a representative of an organization, institution or corporation that best portrays the product or service. Once you consider this definition, the scope of your brands ambassadors spreads and grows into a variety of audiences, each with enormous potential for influencing others and ensuring your brands success. Lets explore some of your key ambassador groups. With strong leadership at the top of an organization, your product or service will be given the attention and resources it deserves to succeed. Your companys senior managers direct the various components necessary for developing and marketing your product. They also provide the high-level attitude of belief and commitment to success necessary to motivate employees to back the companys products. Senior managers must continually teach, coach and engage their employees, encouraging them to believe in the company and take an active part in the process of building and marketing products/services with unique characteristics that fill consumers needs. Without the focus and commitment of senior management, a product, no matter how good it looks on paper, is doomed to failure. All employees, regardless of function or title, are key ambassadors for your companys products and services. Members of sales, marketing, engineering and product development are key representatives of the company. And so are receptionists, administrative assistants and the maintenance staff. Once motivated by senior management to believe in the company and its products/services, employees can utilize their network of friends and colleagues to grow the companys circle of influence. Your customers are the key to your success in more ways than you might think. By buying your product again and again, they are providing the revenue you need to stay alive. But they also are living, breathing examples of consumers who used your product or service to fill a need. They are your key ambassadors. A testimonial from your customers is potentially worth more than the largest advertising budget in the world; this type of third-party endorsement provides you with the unique advantage of having others do your marketing for you. So what is necessary for your brand ambassadors to succeed? To make sure your brand ambassadors are the key to your success, it is important to arm them with the knowledge necessary to spread the word about your products and services. Your companys influencers and representatives should have a strong working knowledge of your products and should be able to discuss your products as they relate to needs in the marketplace. They should also have success in experiencing or using your product, either firsthand or by watching someone else. And finally, they must be able to speak passionately about your company and share their belief with others. You might feel overwhelmed by the notion of building your circle of brand ambassadors. But its easier than you might think: ? Youve already got a strong product or service. Now, make sure you have product literature or other sales collateral that quickly and concisely describes the key features and benefits or your company and its products. ? Motivate your employees to assume their role as representatives of your company. Give them the motivation and, if necessary, incentives to spread the word to friends and colleagues. ? Tap your satisfied customers. Find those customers who are thrilled with their experience. Get them to provide you with an endorsement or testimonial you can use with customer prospects and in your marketing and communications materials and arm them with the tools necessary to spread their success stories with others. Read more: Brand ambassadors give your business a boost | Business Courier India’s Top 10 Celebrity Brand Ambassadors Posted on Oct 08, 2009 under General View next photo India’s Top 10 Celebrity Brand Ambassadors Top 10: MS Dhoni – 28 (1981) Shahrukh Khan – 43 (1945) Aishwarya Rai Bachchan – 35 (1973) Amitabh Bachchan – 66 – (1942) Sachin Tendulkar – 36 – (1973) Hrithik Roshan – 35 – (1974) Yuvraj Singh – 27 – (1981) Katrina Kaif – 25 – (1984) Akshay Kumar – 42 – (1967) Salman Khan – 43 – (1965) Women Top Men: Aishwarya Abhishek Kareena Saif Deepika Ranbir Kajol Ajay From 25 to 66, they are ruling over Indians. Be it the youth or the senior citizens, their grip over them is unquestionable. Cricketers and actors rule over Indians. They can sell anything with their star power and grip over Indians. While cricketers mesmerise the classes, actors sway the masses. It is a win-win situation for both the cricketers and the actors. In India, if you are no good in studies, head to be a cricketer, or an actor. If you don’t succeed there, become a politician. You will still reap benefits (if not popularity or money wise, power-wise you will. ) With three cricketers and seven actors in the list, it is definitely in favour of entertainment. Indians sure can do with it in no uncertain terms to ease their stressful lives. Actors spread cheer and influence them in their buying decisions. Women have stolen a march in many areas. They have come into their own. And they find a place in the list. Sania Mirza, Hema Malini, Kareena Kapoor and Priyanka Chopra may not be in Top 10 but they are there later on, making their presence felt. Katrina Kaif is fast emerging as an enigma. She has reached the pinnacle of success in Bollywood in a very short span of six years. She started with a miserable flop Boom (2003) when she was 19. In 2009 and 25 years old, she has set standards that will be hard to match by anyone in years to come by. A foreigner rules the roost and is more Indian than Indians. A total outsider with no connections or Godfathers, she has made to the marquee. That is confidence and a desire to succeed. Kudos to her. Aamir Khan, Saif Ali Khan, Kareena Kapoor and Priyanka Chopra are conspicuous by their absence from the top 10 list. Significantly there are no politicians, businessmen, cops, judges, journalists, doctors, engineers or educationists, who influence Indians. It is sad but then reality check is important. And this reality hurts. Nevertheless, it presents a fact where much catching up has to be done. Along with the reality shows, a reality check remains to be done. Our heroes are cricketers and actors. Our educational text books may have Mahatma Gandhi and other heroes but remain unread. But magazines filled with news about cricketers and actors sell like hot cakes. If only our educational books were made of them, it will attract more students, who will excel in education (doesn’t matter if that will be filmi one. ) Look where India has reached. That is the reality of today. Jai ho, Indians. India Ink Do Celebrities Create Brands? by  Ramesh Thomas December 31, 2001 Michael Jordan is Nikes Air and Pierce Brosnan is Omegas Seamaster. Is this really true? Across the world, celebrities have been used for a variety of brands, big and small, new and old, winners and losers. India has opened its markets only recently and is witnessing an era of competition that its industry never imagined. Many venerable old organizations are now clutching at expensive straws to survive. Consequently, one of the most noticeable trends over the last five years has been the plethora of celebrity endorsements. Across product categories, from toiletries to telecom, hi-fis to hotels, ready-mades to razor blades, everyone seems to be roping in a Brand Ambassador to sell their products. If we take a look at the set of brand ambassadors who have been contracted so far, they are all either from the world of film or cricket. This is because India produces and consumes vast quantities of both. |   | | So, our most celebrated cricket icon (perhaps our most celebrated personality), Sachin Tendulkar endorses everything from radial tires and the Palio car to Pepsi, Visa, Adidas, stock trading portals and music systems. The branding question is Will the real Tendulkar please stand up? Can he really be all of these? Which brings us immediately to the term endorsement. By definition we must be endorsing some trait or character of the brand. Theoretically, anybody can endorse anything if he carries credibility. But like the old advertising adage says, the medium is the message. Shouldnt it apply to endorsements as well? After all celebrities are who they are for a strong streak they possess. So, James Bond is dashing, Michael Jordan breaks limits and Andre Agassi doesnt give up. By this logic, could we ever visualize Sean Connery endorsing the Rolls-Royce or John McEnroe as a brand ambassador for the Four Seasons? Dont get me wrong, I am not advocating a ban on celebrity endorsement. Because celebrities can catalyze brand acceptance and provide the enormous momentum that brands require. However, as the term suggests, they must endorse something. And that something must be intrinsic to the brand. But for celebrity endorsements to work, they should work on some fundamental ground rules:a. Articulate with clarity on the brand promise (What am I? ) and the brand personality (Who am I? ) b. Create consensus among the brand team on what the communication objectives for the campaign are c. Focus single-mindedly on the characteristics the chosen celebrity should possess, in order to provide synergy with the brand to be advertised d. Overtly establish what the celebrity is going to communicate Once these criteria are met, endorsements can work as a force multiplier. On the flip side, the greatest danger is that because celebrities already carry a strong brand character, a mismatch could be counterproductive to the brand. It is very tempting to be carried away by the short-term exposure and interest that an endorsement could generate. Finally, given the huge outlay that a celebrity presence demands, isnt it time that shareholders began asking fundamental questions on brand investments too? | Bottom of Form

Thomas Paine Common Sense Essay Example

Thomas Paine Common Sense Essay Christian Arnold November 28, 2010 Thomas Paine At the beginning of 1776, Thomas pain was a novelist who came to America on Ben Franklin’s request. He was famous for writing the book â€Å"Common sense† which was basically about expressing current idea to capture the attention of the public. Pain was also very skilled in style more than thoughts. He spent most of his early life in England experiencing personal failures and experiments. The connection between religion and government was simple. Thomas Paine attacked all forms of religion meaning he didn’t have a specific religion he worshiped so that means he wasn’t Christian, he was more towards a atheist. At that time he felt England’s government was very unconstitutional, meaning basically the people had no rights. So he made concepts relating to government easy for people to understand . Paine’s view of religion was also very plain he had no real religion to fall back on. Basically whatever was in at that time he went on and went with. He did this in order to reach the colonist who didn’t have an idea of what he was talking about. Paine was successful in expressing current Ideas that caught the publics attention. Thomas pains view of equality related to America against Britain was the division from England when America and France entered the political scene which unrepairably should’ve declare their independence, this called colonist to unite with him for the fight for their independence. We will write a custom essay sample on Thomas Paine Common Sense specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Thomas Paine Common Sense specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Thomas Paine Common Sense specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The king had proclaimed the colonists to be rebels, rejected their petitions with disdain, and was preparing to send a crushing force hither, men in every station in life began to speak out boldly in favor of independence. Because, after the major defeat in the first battle he wrote the first â€Å"American Crisis† paper, which was so persuasive that Washington did not hesitate to order a reading to the troops. â€Å"Independence is now the only bond that will keep us together. We shall then see one object, and our ears will be legally shut against the schemes of an intriguing, as well as cruel, enemy. We shall then, too, be on a proper footing to treat with Great Britain; for there is reason to conclude that the pride of that court will be less hurt by treating with the American States for terms of peace, than with those whom she denominates rebellious subjects for terms of accommodation†, stated Pain. Thomas Pain was an excellent role model for early American history, his achievements are noted throughout history as you can see. Thomas Pain was at times a complete jerk and had no regard for the human race but on the other hand he made life easier for people to understand by creating this famous book â€Å"Common Sense†. As an American citizen I am really thankful that Ben Franklin talked him into coming over to the United States to help us out.