Brand Ambassador free essay sample

Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting, who can easily connect with the product. During the live brand experience they become the identity of the brand, because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal to the desires of the participants and strengthen their relationship with the brand. [1] A Brand Ambassador needs to be carefully trained and properly matched to the brand and the target audience to ensure that the live brand experience will be a success. [1] If you are asking yourself the question, â€Å"What is a Brand Ambassador† you are in the right place. A Brand Ambassador is someone that represents a Brand in a positive way and carries the brand message out to the public. We will write a custom essay sample on Brand Ambassador or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Brand Ambassador position has become more common as an official job because of the many outlets where a brand ambassador can promote the brand and where many people can discuss the brand. What is the difference between a PR Agency and a Brand Ambassador? A PR Agency usually focuses on the news media, writing official communications and handling a crisis. But certainly many PR agencies have developed the ability to be good brand ambassadors as well. A Good Brand Ambassador To be a good brand ambassador, you really need to know the product, the industry and to have the motivation to help other people discover the brand. It is not something that can be done effectively a few hours per month. A small business is best served by the owner being the brand ambassador. The Employee Brand Ambassador The employee brand ambassador is when there is a positive workplace and employees are motivated to create awareness. This has become easier to do in the last few years with the rise of social media and employee blogs. Employee blogging can significantly impact the visibility of the company. We build the Employee Ambassador program to make it easy for employees blogs to be set up and monitored. Each time and employee blogs, the blog post gets reviewed and then published to their own blog, as well as the proper conversion centers which are keyword specific blogs. The development focus is simplicity. A title and a couple of paragraphs is all you need to fill in to post your blog post. And your corporate blog will rank higher in search with the blog search optimization that happens behind the scenes. If you are interested in Employee Blogging, build a lead generation blog. You can build a team of Brand Ambassadors that generate leads in no time. 1    2   3   4   5   6   7   8   9   10 | | | Rate this: | Bollywood actress and Nakshatr- as new Brand ambassador, Kat | | | | | Rate this: | Candid Chat: Cine actress Kare- ena Kapoor, brand ambassador | | | | | Rate this: | Actress and Lux brand ambassad- or Aishwarya Rai Bachchan at | | Brand Ambassadorsby jamesbond  » Wed Aug 17, 2005 5:57 pm Toyota has roped in actor Aamir Khan as its Brand Ambassador for its utility vehicle Innova in India. So, I thought we could make a list of Brand Ambassadors across India and all over the world. Toyota Innova Aamir Khan (Bollywood Actor) Accenture Tiger Woods (Golfer) Santr o Shahrukh Khan (Bollywood Actor) Brittania Rahul Dravid (Cricketer)Smile today. Tomorrow is going to be w| | Rate this: | Mrf brand ambassador and crick- eter Sachin Tendulkar inaugur | | | | | Rate this: | Aura: Bollywoods doe eyed bea- uty Bipasha Basu and the bran | | | | | Rate this: | Deepika Padukone strikes a pre- tty smile, after signing as t | | | | | Rate this: | Bollywoods doe eyed beauty Ce- lina Jaitley during a press c | | | | | Rate this: | Jack Of All Trades: Bollywood star John Abraham poses for t- | | | | | Rate this: | Sonam Kapoor is seen at a part- y hosted by a cosmetic brand | | | | | Rate this: | Bollywood actor John Abraham p- oses for the photographers on | | | | | Rate this: | Jack Of All Trades: Hindi film actor John Abraham poses for | | | | | Rate this: | Million Dollar Face: Bollywood actor John Abraham poses for | | Brand ambassadors give your business a boost Business Courier by Ric Sweeney Date: Monday, April 15, 2002, 12:00am EDT Everyone knows what a brand is it is your companys product or service, combined with a unique positioning and key company equities, that fills a need for consumers. Having a strong brand is vital to your companys success. But what exactly is a brand ambassador? At first thought, you might consider it to be the owner of the company or the board of directors; these people are considered the ones who have the greatest interest in seeing the company and its products survive and grow. While this is certainly true, a brand ambassador is much more than that. One very proper description of a brand ambassador I heard recently caught my attention: a diplomat; a representative of an organization, institution or corporation that best portrays the product or service. Once you consider this definition, the scope of your brands ambassadors spreads and grows into a variety of audiences, each with enormous potential for influencing others and ensuring your brands success. Lets explore some of your key ambassador groups. With strong leadership at the top of an organization, your product or service will be given the attention and resources it deserves to succeed. Your companys senior managers direct the various components necessary for developing and marketing your product. They also provide the high-level attitude of belief and commitment to success necessary to motivate employees to back the companys products. Senior managers must continually teach, coach and engage their employees, encouraging them to believe in the company and take an active part in the process of building and marketing products/services with unique characteristics that fill consumers needs. Without the focus and commitment of senior management, a product, no matter how good it looks on paper, is doomed to failure. All employees, regardless of function or title, are key ambassadors for your companys products and services. Members of sales, marketing, engineering and product development are key representatives of the company. And so are receptionists, administrative assistants and the maintenance staff. Once motivated by senior management to believe in the company and its products/services, employees can utilize their network of friends and colleagues to grow the companys circle of influence. Your customers are the key to your success in more ways than you might think. By buying your product again and again, they are providing the revenue you need to stay alive. But they also are living, breathing examples of consumers who used your product or service to fill a need. They are your key ambassadors. A testimonial from your customers is potentially worth more than the largest advertising budget in the world; this type of third-party endorsement provides you with the unique advantage of having others do your marketing for you. So what is necessary for your brand ambassadors to succeed? To make sure your brand ambassadors are the key to your success, it is important to arm them with the knowledge necessary to spread the word about your products and services. Your companys influencers and representatives should have a strong working knowledge of your products and should be able to discuss your products as they relate to needs in the marketplace. They should also have success in experiencing or using your product, either firsthand or by watching someone else. And finally, they must be able to speak passionately about your company and share their belief with others. You might feel overwhelmed by the notion of building your circle of brand ambassadors. But its easier than you might think: ? Youve already got a strong product or service. Now, make sure you have product literature or other sales collateral that quickly and concisely describes the key features and benefits or your company and its products. ? Motivate your employees to assume their role as representatives of your company. Give them the motivation and, if necessary, incentives to spread the word to friends and colleagues. ? Tap your satisfied customers. Find those customers who are thrilled with their experience. Get them to provide you with an endorsement or testimonial you can use with customer prospects and in your marketing and communications materials and arm them with the tools necessary to spread their success stories with others. Read more: Brand ambassadors give your business a boost | Business Courier India’s Top 10 Celebrity Brand Ambassadors Posted on Oct 08, 2009 under General View next photo India’s Top 10 Celebrity Brand Ambassadors Top 10: MS Dhoni – 28 (1981) Shahrukh Khan – 43 (1945) Aishwarya Rai Bachchan – 35 (1973) Amitabh Bachchan – 66 – (1942) Sachin Tendulkar – 36 – (1973) Hrithik Roshan – 35 – (1974) Yuvraj Singh – 27 – (1981) Katrina Kaif – 25 – (1984) Akshay Kumar – 42 – (1967) Salman Khan – 43 – (1965) Women Top Men: Aishwarya Abhishek Kareena Saif Deepika Ranbir Kajol Ajay From 25 to 66, they are ruling over Indians. Be it the youth or the senior citizens, their grip over them is unquestionable. Cricketers and actors rule over Indians. They can sell anything with their star power and grip over Indians. While cricketers mesmerise the classes, actors sway the masses. It is a win-win situation for both the cricketers and the actors. In India, if you are no good in studies, head to be a cricketer, or an actor. If you don’t succeed there, become a politician. You will still reap benefits (if not popularity or money wise, power-wise you will. ) With three cricketers and seven actors in the list, it is definitely in favour of entertainment. Indians sure can do with it in no uncertain terms to ease their stressful lives. Actors spread cheer and influence them in their buying decisions. Women have stolen a march in many areas. They have come into their own. And they find a place in the list. Sania Mirza, Hema Malini, Kareena Kapoor and Priyanka Chopra may not be in Top 10 but they are there later on, making their presence felt. Katrina Kaif is fast emerging as an enigma. She has reached the pinnacle of success in Bollywood in a very short span of six years. She started with a miserable flop Boom (2003) when she was 19. In 2009 and 25 years old, she has set standards that will be hard to match by anyone in years to come by. A foreigner rules the roost and is more Indian than Indians. A total outsider with no connections or Godfathers, she has made to the marquee. That is confidence and a desire to succeed. Kudos to her. Aamir Khan, Saif Ali Khan, Kareena Kapoor and Priyanka Chopra are conspicuous by their absence from the top 10 list. Significantly there are no politicians, businessmen, cops, judges, journalists, doctors, engineers or educationists, who influence Indians. It is sad but then reality check is important. And this reality hurts. Nevertheless, it presents a fact where much catching up has to be done. Along with the reality shows, a reality check remains to be done. Our heroes are cricketers and actors. Our educational text books may have Mahatma Gandhi and other heroes but remain unread. But magazines filled with news about cricketers and actors sell like hot cakes. If only our educational books were made of them, it will attract more students, who will excel in education (doesn’t matter if that will be filmi one. ) Look where India has reached. That is the reality of today. Jai ho, Indians. India Ink Do Celebrities Create Brands? by  Ramesh Thomas December 31, 2001 Michael Jordan is Nikes Air and Pierce Brosnan is Omegas Seamaster. Is this really true? Across the world, celebrities have been used for a variety of brands, big and small, new and old, winners and losers. India has opened its markets only recently and is witnessing an era of competition that its industry never imagined. Many venerable old organizations are now clutching at expensive straws to survive. Consequently, one of the most noticeable trends over the last five years has been the plethora of celebrity endorsements. Across product categories, from toiletries to telecom, hi-fis to hotels, ready-mades to razor blades, everyone seems to be roping in a Brand Ambassador to sell their products. If we take a look at the set of brand ambassadors who have been contracted so far, they are all either from the world of film or cricket. This is because India produces and consumes vast quantities of both. |   | | So, our most celebrated cricket icon (perhaps our most celebrated personality), Sachin Tendulkar endorses everything from radial tires and the Palio car to Pepsi, Visa, Adidas, stock trading portals and music systems. The branding question is Will the real Tendulkar please stand up? Can he really be all of these? Which brings us immediately to the term endorsement. By definition we must be endorsing some trait or character of the brand. Theoretically, anybody can endorse anything if he carries credibility. But like the old advertising adage says, the medium is the message. Shouldnt it apply to endorsements as well? After all celebrities are who they are for a strong streak they possess. So, James Bond is dashing, Michael Jordan breaks limits and Andre Agassi doesnt give up. By this logic, could we ever visualize Sean Connery endorsing the Rolls-Royce or John McEnroe as a brand ambassador for the Four Seasons? Dont get me wrong, I am not advocating a ban on celebrity endorsement. Because celebrities can catalyze brand acceptance and provide the enormous momentum that brands require. However, as the term suggests, they must endorse something. And that something must be intrinsic to the brand. But for celebrity endorsements to work, they should work on some fundamental ground rules:a. Articulate with clarity on the brand promise (What am I? ) and the brand personality (Who am I? ) b. Create consensus among the brand team on what the communication objectives for the campaign are c. Focus single-mindedly on the characteristics the chosen celebrity should possess, in order to provide synergy with the brand to be advertised d. Overtly establish what the celebrity is going to communicate Once these criteria are met, endorsements can work as a force multiplier. On the flip side, the greatest danger is that because celebrities already carry a strong brand character, a mismatch could be counterproductive to the brand. It is very tempting to be carried away by the short-term exposure and interest that an endorsement could generate. Finally, given the huge outlay that a celebrity presence demands, isnt it time that shareholders began asking fundamental questions on brand investments too? | Bottom of Form